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Google Settles Antitrust Case Over Advertising Practices


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A Google facility.

The French competition authority alleged Googles advertising server gave the companys online ad auction house an advantage.

Credit: Victor J. Blue/Bloomberg News

Alphabet Inc.'s  Google agreed to pay French regulators a fine of nearly $270 million, settling one of the first antitrust cases globally that allege the tech company abused its leading role in the digital advertising sector.

France's competition authority said it had also accepted a series of proposed commitments Google made to settle the case, including promises to make it easier for competitors to use its online-ad tools. The Wall Street Journal first reported the proposed settlement last month.

Google's commitments will be binding for three years, the authority said.

"We have agreed on a set of commitments to make it easier for publishers to make use of data and use our tools with other ad technologies," said Maria Gomri, Google's legal director in France in a blog post. "We're committed to working collaboratively with regulators and investing in new products and technologies that give publishers more choice and better results when using our platforms," she said.

From The Wall Street Journal
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