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Tim Cook's 5-Word Response to Facebook Is Brutal and Brilliant at the Same Time


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Apple CEO Tim Cook.

Apple CEO Tim Cook told Kara Swisher of The New York Times, "I'm not focused on Facebook."

Credit: Chloe Krammel/Getty

Tim Cook's interview with Kara Swisher for her Sway podcast was revealing on several fronts. Probably the most reported part of the conversation was the revelation that Apple's CEO doesn't expect to still hold the top job in 10 years. That's certainly interesting, but honestly, it's no surprise that Cook might not want to continue the pace required to manage the world's most valuable company when he's 70. 

There was also plenty of nodding toward future products like augmented reality glasses, and even the possibility of an Apple car someday. Either would certainly be welcome, but we already expect that Apple is working on both. It wasn't much of a surprise.

Far more interesting, at least as far as I'm concerned, was Cook's response when asked by Swisher about how Apple's upcoming privacy changes will affect Facebook.

From Inc.
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