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Drive-Throughs That Predict Your Order? Restaurants Are Thinking Fast


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A car headed into a Chipotlane, which Chipotle hopes lets customers drive away with food in less than a minute.

As the dining industry looks toward a post-pandemic world, many companies are betting big that digital ordering and drive-throughs will remain integral to their success.

Credit: Winnie Au/The New York Times

Many restaurants expect digital ordering and drive-throughs to remain key business channels, and some are testing artificial intelligence (AI) to predict and suggest personalized orders.

McDonald's acquired Israeli AI company Dynamic Yield to boost sales via personalized digital promotions.

Burger King is modernizing its drive-through with its Deep Flame AI system to suggest foods based on daily popularity, and testing Bluetooth technology to identify loyal customers and show their previous orders to calculate their probability of ordering the same items.

Restaurant Brands International (RBI) hopes to deploy predictive personalized systems at more than 10,000 of its North American restaurants by mid-2022.

RBI's Duncan Fulton envisions customers having "the ability to automatically reorder things and pay for the items at the board, which, ultimately, speeds up the window time, allowing you to collect your food and go on your way."

From The New York Times
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Abstracts Copyright © 2021 SmithBucklin, Washington, DC, USA


 

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