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Does the Shoe Fit? Try It On with Augmented Reality


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Using augmented reality to try on shoes at home.

As the pandemic continues, retailers are increasingly relying on augmented reality to help customers try on products.

Credit: Paul Windle

Retailers are increasingly reliant on augmented reality (AR) technology to help consumers try on products, hoping to virtually recreate the real-world shopping experience during the current pandemic.

Many retailers are using AR offerings from Snapchat parent company Snap, which started adding shopping filters in January, and currently offers AR try-ons for luxury brands.

Some companies have developed AR applications exclusively for trying on products, like sneaker firm Wanna Kicks; others have teamed with retailers to help create AR experiences focused on their items.

Snap in June issued a technical library of tools to help developers recognize and classify objects to generate AR filters for Snapchat.

Retailers using AR hope the virtual try-ons can make product exchanges and returns less likely.


From The New York Times
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Abstracts Copyright © 2020 SmithBucklin, Washington, DC, USA


 

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