An international study by researchers at Finland's Aalto University, India's IIT Goa, Turkey's Yildiz Technical University, and China's Huawei Technologies has yielded insights into how mobile applications capture attention.
The researchers used eye tracking and mobile interfaces to empirically test how users' eyes follow commonly used mobile app elements.
The results contradicted assumptions that users' eyes should not only jump to larger or brighter elements, but linger there longer; they also ran counter to the idea that attention is drawn to the center of screens and spreads horizontally with certain images.
The researchers further verified that other mobile design elements align with expectations on visual salience: for example, gaze drifts to the top-left corner, indicating exploration or scanning.
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Abstracts Copyright © 2020 SmithBucklin, Washington, DC, USA
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