Carmakers that once competed mainly over the power of their engines are now vying over a much less tangible sort of power as they race to develop automated vehicles - computing.
New Audi boss Markus Duesmann is assembling a team of about 200 engineers within parent company Volkswagen Group (VOWG_p.DE) to develop a new computer-driven vehicle system, he told Reuters.
Dubbed "Project Artemis" after the Ancient Greek goddess of hunting, the plan is to chase down - and overtake - Tesla, widely viewed as the industry leader in software.
"When it comes to digitalization we are lagging behind - for now," Duesmann said in an interview at Audi's headquarters in Ingolstadt, southern Germany.
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