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Computing is the New Horsepower, Carmaker Audi Says


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A speculative rendering of an electric Audi hatchback.

New Audi boss Markus Duesmann is assembling a team of about 200 engineers within parent company Volkswagen Group to develop a new computer-driven vehicle system, he told Reuters.

Credit: Motor1.com

Carmakers that once competed mainly over the power of their engines are now vying over a much less tangible sort of power as they race to develop automated vehicles - computing.

New Audi boss Markus Duesmann is assembling a team of about 200 engineers within parent company Volkswagen Group (VOWG_p.DE) to develop a new computer-driven vehicle system, he told Reuters.

Dubbed "Project Artemis" after the Ancient Greek goddess of hunting, the plan is to chase down - and overtake - Tesla, widely viewed as the industry leader in software.

"When it comes to digitalization we are lagging behind - for now," Duesmann said in an interview at Audi's headquarters in Ingolstadt, southern Germany.

 

From Reuters
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