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Fashion Turns to Technology to Tailor Sustainable Solutions

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A woman in Ethiopia spins cotton into thread.

The fashion industry is pursuing technological solutions to the growing problem of unwanted textiles.

Credit: Leigh McAlea/Traid

The fashion industry is seeking technological solutions to the growing problem of unwanted textiles through tailored apparel.

French startup Heuritech's artificial intelligence-driven platform trains algorithms to analyze images from Instagram and Weibo, forecasting trends by recognizing product details.

Brands that include Adidas, Celio, Lee, Wrangler, and Havaianas use Heuritech's platform to help accurately tailor their production to future demand, reducing waste; the platform can recognize details like color, texture, print, neckline, or sleeve shape, deriving data and using algorithms to predict trends.

Another solution is digital sampling to replace physical samples, while the Optoro company employs cloud-based software, data, and machine learning to boost the efficiency of returns, and keep unwanted products out of landfills.

Meanwhile, Israeli startup SMX uses blockchain technology to enhance supply-chain transparency.

From Al Jazeera
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