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VR Concert in Helsinki Attracts Over 1 Million Spectators


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A view of the virtual concert.

A virtual reality Vappu (May Day) concert in Helsinki, Finland, drew 1.4 million spectators, half of whom attended from other countries.

Credit: City of Helsinki

A virtual reality (VR) Vappu (May Day) concert in Helsinki, Finland, drew 1.4 million spectators, including nearly 150,000 viewers who created virtual avatars for themselves to interact with headlining artists in real time.

Joining roughly 700,000 Finnish residents at the virtual event in Helsinki's Senate Square were "virtual tourists" in the U.S., the U.K., Germany, Sweden, and elsewhere.

Organizers said the concert constitutes the most ambitious use to date of the Virtual Helsinki platform, a digital twin of the city developed by developer Zoan.

Helsinki's mayor Jan Vapaavuori said, "Virtual Helsinki Vappu shows how a crisis can be used as a driver for technology adaptation that might normally take years."

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