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Dating Apps Need Women, Advertisers Need Diversity. AI Companies Offer a Solution: Fake People


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A time-lapse animation of how the start-up Icons8 used artificial intelligence techniques to create fake faces.

Artificial intelligence startups are marketing images of computer-generated faces created without the use of actual people.

Credit: Icons8

Artificial intelligence (AI) startups are marketing images of computer-generated faces, giving companies opportunities to create imaginary models and boost diversity in ads without the use of actual people.

The software for generating images is freely available, and trained on vast datasets of real faces to reproduce their features in new configurations.

AI experts are concerned this could further fraud and manipulation by allowing the construction of fictitious online personas, concealing discrimination in hiring, undermining industry diversification, and escalating distrust of the Internet.

The University of California, Los Angeles' Elana Zeide said the technology “showcases how little power and knowledge users have in terms of the reality of what they see online.”

Meanwhile, Valerie Emanuel of the Role Models Management talent agency said the fake photos could give rise to a monoculture of similar-looking faces.

From The Washington Post
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