Companies such as Facebook, Twitter, and Google are working to slow the spread of maliciously doctored content, known as deepfakes, ahead of the 2020 election.
The tools used to create deepfake content are improving so quickly that soon it will be difficult to detect deepfakes.
Google recently issued an update to its policy prohibiting the use of deepfakes in political and other advertisements, and Twitter is considering identifying manipulated photos, videos, and audio shared on its platform.
Meanwhile, Facebook, Microsoft, and Amazon are working with more than a half-dozen universities on a Deepfake Detection Challenge to accelerate research into new ways of detecting and preventing media manipulation to mislead others.
Said Twitter’s Yoel Roth, “The risk is that these types of synthetic media and disinformation undermine the public trust and erode our ability to have productive conversations about critical issues.”
From The Wall Street Journal
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