A growing number of academics, economists, technologists, and lawmakers are working—sometimes on different paths—to reimagine the current environment in which a few large technology companies, like Google and Facebook, have overwhelming control of their users' data.
Some people have done research to put a value on personal data, while others propose recognizing such data as a tradable asset in order to create an efficient market.
The rising calls for a better data bargain between companies and users come during an intensifying backlash against Big Tech and its handling of user data around the world.
Last month, Sen. Mark Warner (D-VA) co-sponsored a bill that would require big Internet companies to regularly inform users of what personal data they collect and to disclose the value of that data.
From The New York Times
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