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Nike Wants Your Sneakers to Fit Better, So It's Using AR


Nike estimates 60% of people wear the wrong-sized shoes.

Starting in July, customers in any Nike retail store in the U.S. can have their feet scanned to learn exactly what shoe size they need.

Credit: Tara Ziemba/Getty Images

Starting in July, customers in any Nike retail store in the U.S. can have their feet scanned by an employee to learn exactly what shoe size they need, in any style Nike makes.

In addition, customers shopping online will be able to complete the same process on their own using the Nike mobile app.

Nike+ members using the Nike app can select "choose my size" for a sneaker they are considerin; t.he app then displays a camera icon and the words "Try It," while offering a few quick guidelines and prompting the user to scan the room and his/her feet.

A machine learning algorithm then identifies the ideal shoe size for those feet in a specific sneaker style.

Stores in a few European countries will introduce the system in August, and Nike.com will integrate it as well.

From Wired
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