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Walmart's Latest Tool for Ordering Groceries: Google Assistant


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A Google Home smart speaker equipped with Google Assistant, sold by Walmart.

Walmart is launching a new service that permits customers to order groceries virtually through Google Assistant.

Credit: Walmart

Walmart this month will launch a new service in which customers can order groceries virtually through Google Assistant.

With Walmart Voice Order, vocal commands to Google Assistant will let shoppers add items to a virtual shopping cart.

The service is available only in the 2,100 Walmart locations that offer store pickup, as well as the 800 store sites that offer delivery.

Marcel Hollerbach with the software company Productsup said, "Walmart's new voice-enabled shopping strategy is smart because it focuses on cart replenishment instead of completing a purchase, which aligns with how consumers want to use voice today. The reality is consumers just aren't ready for voice purchasing."

Paul Michelotti at digital marketing company Avionos added that Walmart has little option but to roll out voice ordering, as autonomous delivery vehicles and voice assistant shopping become more commonplace.

From The Washington Post
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Abstracts Copyright © 2019 SmithBucklin, Washington, DC, USA


 

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