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Communications of the ACM

ACM TechNews

Cooler Screens' Display Cases Scan Your Face to Size Up Buying Habits


The new system attempts to anticipate what you will buy next.

A Chicago company has developed a facial-profiling system that tries to guess what consumers will buy next, based on how they appear.

Credit: Adobe, Walgreens

Chicago-based Cooler Screens has developed a facial-profiling system that tries to guess what consumers will buy next based on how they appear.

The doors on a Cooler Screens refrigerator are LCD video screens that display images of the items inside the case.

In addition, the refrigerator doors are equipped with cameras that send images of each customer to a computer that predicts his or her sex and age.

The system uses an iris tracker to detect exactly where in the case the customer is looking.

The system instantly analyzes the data on each customer, then starts displaying advertisements on the screen.

Drugstore chain Walgreens will test the technology at six of its U.S. locations.

From Boston Globe
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