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Retail Technology Aims to Bring Customers Back to the Store


A Pensa Systems drone demonstrates its ability to track store inventory. Data from the device is downloaded to produce alerts for out-of-stock or misplaced products.

A pair of startups are developing technologies to enhance the retail experience for customers, retailers, and manufacturers.

Credit: Pensa Systems

Two startups, Pensa Systems and Birdzi—both portfolio companies of venture firm RevTech—are developing technologies to enhance the in-store experience for customers, retailers, and manufacturers.

The companies are working to give retailers the technology and tools to adapt in the "age of Amazon."

Birdzi sends personalized discount offers to customers based on their previous buying habits, alerting them to sales, and even sending personalized coupons not advertised in the store. Birdzi's technology uses an artificial intelligence algorithm to produce custom offers and coupons based on what customers buy and when.

Pensa Systems uses small autonomous drones to fly around stores and monitor inventory.

Said Pensa Systems CEO Richard Schwartz, "This is really the next step in the Internet of Things, where the sensor gets around by itself autonomously, instead of having thousands of sensors on the shelves."

From United Press International
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