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Communications of the ACM

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Apple Exerts Power as Privacy Protector


Apple CEO Tim Cook said Apple's business model is better than competitors' because it sells devices instead of advertising.

Apple has penalized Google and Facebook for violating its developer policies controlling personal data.

Credit: Justin Lane/EPA/Shutterstock

Apple has penalized Google and Facebook for violating its developer policies controlling personal data by suspending internal apps used by both companies.

The apps include one used by Google employees on Apple's iOS mobile operating system, after Google parent Alphabet admitted it had used one such app to collect data on Internet use by consumers who volunteered in return for gift cards.

Apple also barred Facebook's use of a research app for similar data collection on teens and young adults.

The temporary prohibitions emphasize Apple's heightened campaign to validate its claimed safeguards for user privacy, with CEO Tim Cook promoting Apple's business model as better than competitors' because it sells devices instead of advertising.

Critics countered that Apple's strategy is less about protecting user data than expanding its already sizable market presence.

From The Wall Street Journal
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