Sign In

Communications of the ACM

ACM News

Cambridge Analytica Knew How You'd Vote If You Wore Wrangler

View as: Print Mobile App Share: Send by email Share on reddit Share on StumbleUpon Share on Hacker News Share on Tweeter Share on Facebook
Wrangler jeans

Credit: Gianluca Colla/Bloomberg

The whistle-blower behind the Cambridge Analytica revelations said the now-defunct data research firm used the fashion preferences of Facebook Inc. users to help develop the algorithms needed to target them with political messaging.

From Bloomberg News
View Full Article


No entries found