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Eye-Tracking Software Makes Insurance Policies Easier to Understand

Tracking where the eye lingers in a document.

Researchers are using eye-tracking software to help insurers understand how they can draft more understandable policies.


Joint research between the University of Nottingham in the U.K. and the Browne Jacobson insurance law firm is using eye-tracking software to help insurers draft more understandable policies.

The researchers reviewed five policy documents and psycholinguistically analyzed them as they were read by volunteers, via a system that paired imaging software with infrared cameras to facilitate eye tracking. From this, the team determined the readability of the policies could be improved and that each policy had sections where comprehension was difficult.

Eye-tracking data indicated that readers lingered longer over certain words and comprehension questions.

The researchers also compiled the 10 slowest words for readers to process, which could be used as guidance for identifying terms requiring clear definition.

"Each finding shows that with a little alteration, over time, the overall readability and understanding of these documents can be improved," says Nottingham's Kay Snowley.

From University of Nottingham (U.K.)
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Abstracts Copyright © 2018 Information Inc., Bethesda, Maryland, USA


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