Researchers at Iowa State University have found cyberattacks are so prevalent that consumers are experiencing data breach fatigue, marked by an unwillingness to change passwords or sign up for identity theft protection.
The team is working to understand this behavior with funding from the U.S. National Science Foundation by studying public responses to the 2015 breach at the U.S. Office of Personnel Management.
In a paper, the researchers outlined a consumer response model to crisis events based on the five stages of grief. They examined more than 18,000 tweets over two months, which Iowa State professor Rui Chen says were ideal for gauging public sentiment and testing the model. The period started with public notification about the breach, and included five significant events over the course of the investigation.
Chen notes the researchers identified a substantial drop-off rate in Twitter activity following each event, indicating acceptance of the event or an apathetic tendency toward it.
From Iowa State University News Service
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