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Advertising Company Will ­se Its Billboards To Track Passing Cellphones


Electronic billboard, Times Square

Traffic passes the giant animated billboard on the facade of the Marriott Marquis Hotel, in New York's Times Square.

Credit: Richard Drew/AP

Clear Channel Outdoor—one of the largest outdoor advertising companies in the U.S.—is starting a new program called Radar that will use billboards to map real-world habits and behaviors from nearby consumers.

From NPR
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