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Communications of the ACM

ACM TechNews

Computer Scientists' App Measures Our Online Footprints


Artist's impression of a digital footprint.

A new app can assess how accurately one's online persona matches their true nature.

Credit: Your Digital Footprints

Researchers in Dublin, Ireland, have developed an app that can assess how well someone's online persona matches their true nature.

The Bigfoot app is designed to analyze a user's social engagements such as their likes and music tastes, and then visualize these via widgets. The tool then asks users a few questions about their social media behavior, such as "Would you sell your data if you could, and for how much?" Bigfoot uses the social media data and the questionnaire results to give users a score from A to E, with A representing someone very shy and E representing someone who likes to share with everyone. Finally, the Bigfoot app presents users with psychometric tests.

The team from Trinity College Dublin, the ADAPT Center, and AYLIEN then correlates the social media data with the psychometric data.

Science Gallery Dublin's latest exhibit is the Bigfoot walk-in laboratory, where visitors will be able to use the app and learn more about the signals they send out online.

From Trinity College Dublin
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