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Communications of the ACM

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How Alibaba Is ­sing Bra Sizes to Predict Online Shopping Habits

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Jack Ma, Alibaba

Ma speaks to reporters and staff in Hangzhou during the final hours of Singles Day.

Credit: Reuters/Stringer

Earlier this summer, a group of data crunchers looking at underwear sales at Alibaba came across a curious trend: women who bought larger bra sizes also tended to spend more (link in Chinese).

From Quartz
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