In an interview, World Wide Web Consortium (W3C) CEO Jeff Jaffe discusses how the Web will evolve to meet the challenge of smartphone users moving to closed apps, instead of developers writing apps for the open Web.
Jaffe says as the Web moves to a range of new devices, it's a challenge to maintain the "write once, read everywhere, implement everywhere" capability.
W3C has a project called Closing the Gap with Native that focuses on providing smartphone apps with capabilities that are needed for the open Web.
To build monetization capabilities into the open Web platform, the W3C is holding a Web Payments Workshop in Paris to determine an effective way to create a standard payments infrastructure for the Web that can handle payments and royalty programs. "Three or four years ago, there wasn't the motivation to create a Web payments ecosystem because apps were just getting started, so that's one of the areas where we are behind," Jaffe says. Over the next few years, Jaffe says the Web will expand as industries move online, creating new business areas, for example, in the mobile app ecosystem, the movement of entertainment to the Web, digital publishing, and automotive infotainment systems.
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