Sign In

Communications of the ACM

ACM News

Another Super Bowl Ad Fest, This Time on the Cellphone


View as: Print Mobile App Share: Send by email Share on reddit Share on StumbleUpon Share on Hacker News Share on Tweeter Share on Facebook
Location beacon

This year, personalized advertising based on physical location down to a matter of feet will greet fans in Times Square and MetLife Stadium.

Credit: Damon Winter/The New York Times

Want to see the Vince Lombardi Trophy that goes to the Super Bowl winner? Take a left in 15 feet.

From The New York Times
View Full Article

 


 

No entries found