Sign In

Communications of the ACM

ACM News

Stores Sniff Out Smartphones to Follow Shoppers

View as: Print Mobile App Share: Send by email Share on reddit Share on StumbleUpon Share on Hacker News Share on Tweeter Share on Facebook
Indoor location tracking

Indoor mapping tells shoppers where to go and tells retailers what they are doing.

Credit: Macy's

You've just tossed a jar of peanut butter in your grocery cart when your smartphone buzzes.

From Technology Review
View Full Article



No entries found

Sign In for Full Access
» Forgot Password? » Create an ACM Web Account