acm-header
Sign In

Communications of the ACM

ACM News

Attention, Shoppers: Store Is Tracking Your Cell


Customer-tracking system

Shelley Kohan, a vice president for RetailNext, with her company's customer-tracking system, which employs video cameras.

Credit: Tina Fineberg for The New York Times

Like dozens of other brick-and-mortar retailers,Nordstrom wanted to learn more about its customers—how many came through the doors, how many were repeat visitors—the kind of information that e-commerce sites like Amazon have in spades.

From The New York Times
View Full Article

 


 

No entries found

Sign In for Full Access
» Forgot Password? » Create an ACM Web Account