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Tracking Voters' Clicks Online to Try to Sway Them


Voters' clicks

Thomas Goddard, of Santa Clara, Calif., says online ads for Mitt Romney have continued to appear since he visited the candidates Web site.

Credit: Jason Henry for The New York Times

A few weeks ago, Thomas Goddard, a community college student in Santa Clara, Calif., and a devoted supporter of President Obama, clicked on mittromney.com to check out the candidate’s position on abortion.

From The New York Times
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