Mobile Ads: Here's What Works and What Doesn't

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Mobile Ads: Here's What Works and What Doesn't

By The Wall Street Journal
October 1, 2012
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Small Screen, Small Price — Credit: The Wall Street Journal

In 2010, Apple Inc. AAPL co-founder Steve Jobs proclaimed, "Mobile advertising really sucks." Now, however, the rule book for what works in mobile advertising is slowly being written.

From The Wall Street Journal
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