Sign In

Communications of the ACM

ACM TechNews

AI Branding Automates the Brainstorm


View as: Print Mobile App Share: Send by email Share on reddit Share on StumbleUpon Share on Hacker News Share on Tweeter Share on Facebook
artificial intelligence

Ji Lee

Bruno Kessler Foundation researchers Carlo Strapparava and Gozde Ozbal have developed artificial intelligence-based branding software that can mimic the process of naming companies with effective brand names.

The process starts with a series of words that describe the product to be named. The system then retrieves related words from an open source database called ConceptNet, which contains information on the meaning of words. The software forms a name by analyzing the words and combining them to produce a new word that contains some of the sounds of one of the original words. The system is designed to be used for brainstorming ideas, rather than as a replacement for human namers. The researchers plan on enhancing the system by adding the ability to use rhymes. Strapparava and Ozbal also want to make the system available to the public to get feedback.

"A name doesn't come out of the blue," Strapparava says. "There is a technique, and when there is a technique it is possible to think computationally."

From New Scientist 
View Full Article - May Require Free Registration

Abstracts Copyright © 2012 Information Inc. External Link, Bethesda, Maryland, USA 


 

No entries found

Sign In for Full Access
» Forgot Password? » Create an ACM Web Account