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How Companies Learn Your Secrets

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Target shoppers

Credit: Antonio Bolfo/Reportage for The New York Times

Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: "If we wanted to figure out if a customer is pregnant, even if she didn't want us to know, can you do that?"

From The New York Times
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