The World Wide Web Consortium (W3C) released the first draft of its proposed standard for implementing Do Not Track online, which is designed to give consumers the ability to opt out of having their personal information and online browsing habits tracked by advertisers, marketers, and Web sites. The final W3C standard, which will be released next summer, will detail how consumers can express their tracking preferences, and how Web sites will acknowledge those preferences.
"The overall goal is to match the expectations of the users," says W3C Tracking Protection working group co-chair Matthias Schunter. "The working group has just started, but the big achievement at this point isn't the documents that we've put out, but that we've gathered all of the big players in the space together."
The working group is creating the Tracking Preference Expression, which will define a standard for how a browser can tell a Web site that a user wants more privacy, and the Tracking Compliance and Scope Specification, which details how Web sites should comply with Do Not Track preferences.
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Abstracts Copyright © 2011 Information Inc., Bethesda, Maryland, USA
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