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Html5: A Look Behind the Technology Changing the Web

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Pandora Media shifted to HTML5 from Adobe's Flash so its Internet-radio Web site loads more quickly.

Credit: Pandora Media

HTML5 is catching on as the online community embraces it.

The programming standard allows data to be stored on a user's computer or mobile device so that Web apps can function without an Internet link. HTML5 also enables Web pages to boast jazzier images and effects, while objects can move on Web pages and respond to cursor movements.

Audio is played without a plug-in on HTML5, and interactive three-dimensional effects can be created using a computer's graphics processor via WebGL technology. In addition, video can be embedded in a Web page without a plug-in, and interactive games can operate with just a Web browser without installing other software or plug-ins.

Silicon Valley investor Roger McNamee projects that HTML5 will enable artists, media firms, and advertisers to differentiate their Web offerings in ways that were previously impractical. reports that about one-third of the 100 most popular Web sites used HTML5 in the quarter that ended in September. Google, Microsoft, the Mozilla Foundation, and Opera Software are adding momentum to HTML5 by building support for the standard into their latest Web browsers.

From Wall Street Journal
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