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Intel, on the Outside, Takes Aim at Smartphones


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Paul E. Jacobs, Qualcomm

Under its chief, Paul E. Jacobs, Qualcomm has risen along with mobile devices.

Gustau Nacarino / Reuters

With an "Intel Inside" sticker affixed to their PCs, computer buyers in the 1990s could hardly avoid knowing whose microchip was making their machines work. The campaign made Intel one of the most recognizable brands and cemented its position in the PC industry.

From The New York Times
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