acm-header
Sign In

Communications of the ACM

ACM News

Billboards Join Wired Age


Interactive ad

Interactive ad for Nokia on a London phone booth urges passers-by to download an app on the spot.

Amobee

Billboards and posters are one of world's oldest forms of advertising. Now, some marketers and start-ups say wireless technology could revamp outdoor advertising by bringing interactivity and pay-for-performance models.

From The Wall Street Journal
View Full Article


 

No entries found