acm-header
Sign In

Communications of the ACM

ACM News

Shunned Profiling Technology on the Verge of Comeback


View as: Print Mobile App Share: Send by email Share on reddit Share on StumbleUpon Share on Hacker News Share on Tweeter Share on Facebook
Phorm CEO Ertugrul

CEO Kent Ertugrul outside Phorm's office in London.

The Daily Telegraph

One of the most potentially intrusive technologies for profiling and targeting Internet users with ads is on the verge of a comeback, two years after an outcry by privacy advocates in the U.S. and Britain appeared to kill it.

The technology, known as "deep packet inspection," is capable of reading and analyzing the "packets" of data traveling across the Internet. It can be far more powerful than "cookies" and other techniques commonly used to track people online because it can be used to monitor all online activity, not just Web browsing. Spy agencies use the technology for surveillance.

Now, two U.S. companies, Kindsight Inc. and Phorm Inc., are pitching deep packet inspection services as a way for Internet service providers to claim a share of the lucrative online ad market.

From The Wall Street Journal
View Full Article


 

No entries found

Sign In for Full Access
» Forgot Password? » Create an ACM Web Account