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Communications of the ACM


Five Ways Executives Misunderstand Technology

businessmen seen from above sitting at a meeting table


Executive understanding of technology is incomplete and sometimes even dangerous to the pursuit of corporate strategies. If you doubt this, ask yourself how many executives understand "technology" as well as they understand sales, finance, marketing, and human resources.

Technology literacy requires executives to understand the range of existing and emerging technologies and how they might impact business processes, models and strategies. This understanding is not at the engineering level or how a computer scientist might explain AI and machine learning, but at the contextual and purposeful levels.


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