Sign In

Communications of the ACM

Review articles

The ABCs of Effectiveness in The Digital Society


The ABCs of Effectiveness in the Digital Society, illustration

Credit: Andrij Borys Associates

The use of information and communication technologies (ICTs) by individuals is a long-time concern for researchers and practitioners. ICT use starts with the inclusion of people in the digital society and progresses toward the equalization of their capabilities and opportunities in technology-mediated information and communication processes. Approaches to inclusion and equality have become increasingly sophisticated through developments in human-centered computing and human-computer interaction that replace the old focus on people's mere access to the ICTs. At the same time, a third, more empowering moment of ICT use is attracting scholars, professionals and, hopefully, public agents—the effectiveness with which people use the technology. In this article, I discuss inclusion, equality and effectiveness under the concept of one's digital effectiveness.

Back to Top

Key Insights

ins01.gif

Digital effectiveness manifests in three dimensions—access, cognition, and behavior. It refers to one's use of ICTs for private or professional purposes according to an arbitrarily defined effectiveness criterion. The focal point of digital effectiveness is the individual ICT user and the levels of purposeful ICT use he or she achieves. That is, the focus is on the basic building block of the digital society—the embryo of a society's digital culture and digital health. Digital effectiveness describes an individual's use of ICTs in desirable ways, regardless of whether the individual masters the ICTs or not.


 

No entries found

Log in to Read the Full Article

Sign In

Sign in using your ACM Web Account username and password to access premium content if you are an ACM member, Communications subscriber or Digital Library subscriber.

Need Access?

Please select one of the options below for access to premium content and features.

Create a Web Account

If you are already an ACM member, Communications subscriber, or Digital Library subscriber, please set up a web account to access premium content on this site.

Join the ACM

Become a member to take full advantage of ACM's outstanding computing information resources, networking opportunities, and other benefits.
  

Subscribe to Communications of the ACM Magazine

Get full access to 50+ years of CACM content and receive the print version of the magazine monthly.

Purchase the Article

Non-members can purchase this article or a copy of the magazine in which it appears.