Sign In

Communications of the ACM


What's the Price Now?

View as: Print Mobile App ACM Digital Library In the Digital Edition Share: Send by email Share on reddit Share on StumbleUpon Share on Hacker News Share on Tweeter Share on Facebook
What's the Price Now? photo illustration


It is fairly common for travelers to begin their searches for the ideal itinerary online, only to find the price of a plane ticket or hotel room has changed dramatically in just a few hours. Checking back on one of the many travel comparison websites a few days later will only result in more exasperation, as a hotel room price may have gone up, while the cost of the airline ticket has gone down.

These industries rely on pricing models that try to eke the most profit out of a plane ticket or hotel room. The constantly changing selling price is by design: travel providers have decades of experience in using dynamic pricing models based on supply and demand, which help them balance prices with seat and room availability. Yet there is far more to dynamic pricing than basic economics, and a number of industries—including some unexpected ones—are adopting this concept to capitalize on this growing trend of price optimization.


No entries found

Log in to Read the Full Article

Sign In

Sign in using your ACM Web Account username and password to access premium content if you are an ACM member, Communications subscriber or Digital Library subscriber.

Need Access?

Please select one of the options below for access to premium content and features.

Create a Web Account

If you are already an ACM member, Communications subscriber, or Digital Library subscriber, please set up a web account to access premium content on this site.

Join the ACM

Become a member to take full advantage of ACM's outstanding computing information resources, networking opportunities, and other benefits.

Subscribe to Communications of the ACM Magazine

Get full access to 50+ years of CACM content and receive the print version of the magazine monthly.

Purchase the Article

Non-members can purchase this article or a copy of the magazine in which it appears.