Managing Is Adoption in Ambivalent Groups

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Managing Is Adoption in Ambivalent Groups

By DongBack Seo, Albert Boonstra, Marjolein Offenbeek
Communications of the ACM, November 2011, Vol. 54 No. 11, Pages 68-73
10.1145/2018396.2018416
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Managing IS Adoption in Ambivalent Groups, illustration — Credit: John Hersey

Insightful implementers refocus user ambivalence and resistance toward trust and acceptance of new systems.

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Managing Is Adoption in Ambivalent Groups

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