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Home/Magazine Archive/July 2010 (Vol. 53, No. 7)/Creating the Experience Economy in E-Commerce/Abstract

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Creating the Experience Economy in E-Commerce

By Wei-Lun Chang, Soe-Tsyr Yuan, Carol W. Hsu
Communications of the ACM, July 2010, Vol. 53 No. 7, Pages 122-127
10.1145/1785414.1785449
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The growing commoditisation of services has transformed the competition for market share from focusing on the quality of services to the creation of memorable experiences. The economic value of the experience economy lies in co-producing staging experiences via customer participation and connection.

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