By David Roman
Communications of the ACM,
March 2010,
Vol. 53 No. 3, Page 12
10.1145/1666420.1666426
Comments
Almost 90% of what we learn comes from reading, estimates say, and the path that online information takes to your brain is less direct than most. The Communications Web site gets most of its readers from someplace else: 56.6% from referring sites, like Slashdot or Reddit, and 14.3% from search engines. Google alone sends 13.6%.
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