By Levent V. Orman
Communications of the ACM,
April 2007,
Vol. 50 No. 4, Pages 49-54
10.1145/1232743.1232747
Comments
The interaction between businesses and their customers is ripe for the next leap, and it will require a collection of technologies to build new organizational structures such as demand chains, task-based intermediaries, and consumer communities.
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