By Scott McCoy, Andrea Everard, Peter Polak, Dennis F. Galletta
Communications of the ACM,
March 2007,
Vol. 50 No. 3, Pages 84-88
10.1145/1226736.1226740
Comments
Consumers' first impressions (and loyalties) are made in the opening moments of a Web site visit and the degree to which that visit may be intruded by pop-ups, pop-unders, and banner ads.
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