By Janice C. Sipior, Burke T. Ward, P. Gregory Bonner
Communications of the ACM,
June 2004,
Vol. 47 No. 6, Pages 59-63
10.1145/990680.990681
Comments
Email marketing is an excellent, low-cost way to reach consumers, but spammers are currently looting much of its potential. The challenge is to develop an email marketing process that is consensual, efficient, and constitutional.
The full text of this article is premium content
No entries found
Log in to Read the Full Article
Need Access?
Please select one of the options below for access to premium content and features.
Create a Web Account
If you are already an ACM member, Communications subscriber, or Digital Library subscriber, please set up a web account to access premium content on this site.
Join the ACM
Become a member to take full advantage of ACM's outstanding computing information resources, networking opportunities, and other benefits.
Subscribe to Communications of the ACM Magazine
Get full access to 50+ years of CACM content and receive the print version of the magazine monthly.
Purchase the Article
Non-members can purchase this article or a copy of the magazine in which it appears.
