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Home/Magazine Archive/April 2001 (Vol. 44, No. 4)/Targeting Audiences on the Internet/Abstract

Targeting Audiences on the Internet

By Tanya L. Cheyne, Frank E. Ritter
Communications of the ACM, April 2001, Vol. 44 No. 4, Pages 94-98
10.1145/367211.367276
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How can researchers and communicators reach their desired audience on the Internet? Can Internet users be successfully and responsibly recruited as participants in studies and surveys? A recent exploration of these questions suggests some good practices.

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