By Doug Riecken
Communications of the ACM,
August 2000,
Vol. 43 No. 8, Pages 41-42
10.1145/345124.345138
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What does personalization mean to AT&T and what are the important business propositions to provide personalized services to its customers? Guest Editor Doug Riecken recently interviewed Kathleen Earley, Vice President of AT&T Internet Services, on the subject of personalization.
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