By Doug Riecken
Communications of the ACM,
Vol. 43 No. 8, Pages 41-42
What does personalization mean to AT&T and what are the important business propositions to provide personalized services to its customers? Guest Editor Doug Riecken recently interviewed Kathleen Earley, Vice President of AT&T Internet Services, on the subject of personalization.
The full text of this article is premium content
No entries found
Log in to Read the Full Article
Please select one of the options below for access to premium content and features.
Create a Web Account
If you are already an ACM member, Communications subscriber, or Digital Library subscriber, please set up a web account to access premium content on this site.
Join the ACM
Become a member to take full advantage of ACM's outstanding computing information resources, networking opportunities, and other benefits.
Subscribe to Communications of the ACM Magazine
Get full access to 50+ years of CACM content and receive the print version of the magazine monthly.
Purchase the Article
Non-members can purchase this article or a copy of the magazine in which it appears.