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Home/Magazine Archive/December 2000 (Vol. 43, No. 12)/Designing Trust Into Online Experiences/Abstract

Designing Trust Into Online Experiences

By Ben Shneiderman
Communications of the ACM, December 2000, Vol. 43 No. 12, Pages 57-59
10.1145/355112.355124
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These principles and their guidelines enhance cooperative behaviors and win user/customer loyalty by giving assurances, references, certifications from third parties, and guarantees of privacy and security.

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