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Communications of the ACM

Communications of the ACM

Succeeding as a clandestine change agent


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Changing the attitudes and work habits of a large organization is daunting at best. The task is more challenging when the organization perceives itself as eminently successful, dominating the market in its category. During the past 5 years I've seen the evolution of the product design processes as I moved from user-interface (UI) designer, to manager of a large UI design group, to my current position as a product design strategist.

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