As more and more companies, especially large ones, have started demanding remote workers return to the office, the competitive hiring advantage for remote-first companies is back. And it's even bigger than before the pandemic, now that so many workers have had a taste of what life can be like when you don't have to commute to the office. This is great news for smaller companies and startups in particular.
If you're trying to compete for talent with the likes of Google or Apple, you need all the help you can get. For quite a few people, working remotely or not has become the defining characteristic of a job. Many remote workers won't even consider a position that involves a corporate office.
This is doubly so for workers who don't live in the few big cities where most major tech companies settle. For whom taking a tech job with a big company that insists office attendance would require leaving life, family, and their preferred location behind. The world is full of wonderful, talented people who won't do this.
Doubling down on the office is mostly happening with older, bigger companies, and that's granting an advantage to smaller, newer ones.
From HEY World
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