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The Workers at the Frontlines of the AI Revolution

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Philippines-based contract worker Jessica Tarriela

Philippines-based Jessica Tarriela uses generative AI to polish the blog posts and case studies she writes for U.S.-based software businesses.

Credit: Rest of World

Pressure is mounting on outsourced and contract workers to adapt or risk losing work as generative AI tools present a new model for cost cutting.

Outsourced workers across different industries and regions, including call center operators in Manila, programmers in Lahore, and designers in Cairo, say they are already seeing generative AI change the demand for their work and the stability of their income.

While some brace for layoffs or diminishing commissions, others have embraced generative AI tools in an effort to keep ahead of the curve.

Mohammad Maruf Ahmed, based in Bangladesh, used to offer digital marketing services — helping brands in the U.S. grow their footprint on Instagram and YouTube. He switched gears when he received his first AI-related commission in December 2022. Now, he creates custom scripts for his clients to integrate ChatGPT into websites, Google Sheets, and Google Docs. Next, he sees himself using AI to help clients build brand-customized chatbots. "The use case is changing on a daily basis," he says.

From Rest of World
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